The Product

Five layers of intelligence. One better commercial decision.

Eleanor starts with the enquiry. But the intelligence doesn't stop there.

Layer 1 · Understand Available now

Understand the enquiry the moment it lands.

Conference Coordinator · Sales

Every enquiry carries more than a headline number. There is a value, a level of demand, a cancellation risk, and a pace to how the customer is moving. Eleanor reads all of it together, so the first read on a new enquiry is already a commercial one — not just a logistical one.

That reading combines what the enquiry is worth, how the market around that date is behaving, and how this particular customer tends to buy — lead time, response time, and how quickly they decide.

Example enquiry — LEGO, 15–17 October Estimated event value €94,500

€525 / person

Accommodation €58,800
Meeting rooms €12,600
F&B €23,100
Market range €480–540 / person

Medium confidence

Eleanor reads
HIGHDate demand
LOWCancellation risk

Lead time · 47 days

Decision time · 4 days — 3 days faster than usual

Eleanor's read

Prioritise this enquiry.

Strong date demand, low cancellation risk and faster-than-usual customer behaviour make this commercially attractive.

Next move

Respond today and protect the rate.

Layer 2 · Know Available now

Know the customer behind the enquiry.

Conference Coordinator · Sales · Revenue

A single enquiry is a moment. A customer's history is a pattern — what they've done, and where the customer has told us why. Eleanor places every new enquiry against what this booker has done before, so a coordinator sees the relationship, not just today's request.

Customer pattern — LEGO

Established. Fast-moving. Low price sensitivity.

History

14 enquiries · 9 bookings · 64% conversion · €428k historical value

9 won · 3 lost · 2 cancelled

LOWPrice sensitivity
What matters to them

Flexibility — repeatedly mentioned

Accommodation capacity — important

Price — secondary

Why they chose you

Flexibility around participant numbers

Stated by booker

“Your flexibility around final participant numbers made the difference.”

Knowing that you won is useful. Knowing why is reusable.

This enquiry

Planning 15 days later than usual.

Deciding 3 days faster than usual.

Eleanor's read

This customer is moving faster than usual. Previous decisions suggest flexibility matters more than lowest price.

Where Eleanor is going

The same intelligence, applied further.

Layer 3 · Protect Coming soon

Protect the value of every date.

Revenue · Commercial · GM

Not every enquiry is equally valuable. And not every date should be sold at the same price. When demand concentrates on a single date — competing enquiries, limited inventory, meeting space under pressure — Eleanor will flag it before it becomes a problem, bringing event value, market pricing context and date demand together to answer one question: is this the right piece of business, at the right price, for this date?

Know when to compete. Know when to protect. On a soft date, that can mean holding space and flexing on price to win the business — protection doesn't always mean saying no.

Illustrative example — product direction, not a current capability Date under pressure 29 October

Protect the date.

Demand is strong, and comparable market pricing suggests little reason to discount this enquiry.

€218,000Potential enquiry value
VERY HIGHDate demand
4Competing enquiries
Under pressureRoom inventory
Below marketPrice position
Next move

Hold the rate.

Layer 4 · See Coming soon

See the business, not just the enquiry.

GM · Revenue · Commercial

Individual enquiries add up to a commercial picture. Eleanor will surface what changed since the last time someone looked — and, over time, what would normally have happened by now but hasn't. Not another dashboard to interpret alone. A quiet read of what deserves attention.

Illustrative example — product direction, not a current capability Good morning

4 things deserve your attention.

€184,000New opportunity
2Dates under pressure
3Expected accounts are quiet
1Customer moving earlier
Expected account activity

Strong recurring pattern — annual November leadership meeting

2023 · Enquiry received — 142 days before

2024 · Enquiry received — 151 days before

2025 · Enquiry received — 137 days before

2026 · No enquiry yet — 108 days remaining

120–145 daysUsually enquires, before event
108 daysCurrent position, no enquiry yet
Eleanor's read

This account would normally be active by now.

Next move

Consider reaching out.

Earlier than usual

This customer normally enquires around 60 days before arrival. This enquiry arrived 104 days ahead.

Planning significantly earlier than usual.

Account activity

5–7 enquiries a year historically. 2 so far this year.

Below its historical pattern.

Eleanor doesn't only notice what happened. She can learn to notice what hasn't.

Layer 5 · Carry forward Coming soon

Carry the knowledge forward.

GM · Hotel Director · Commercial · Hotel Group

Commercial knowledge shouldn't leave with the person who built it. Eleanor will keep a hotel's institutional memory — the customers, the history, the judgment calls — available to the whole team, not concentrated in one inbox.

Illustrative example — product direction, not a current capability.
Knowledge coverage
Historical intelligence available82%
Active accounts37
Coordinators4
Years of history7
Knowledge at risk

8 high-value accounts have historically been handled by one coordinator. Eleanor keeps the commercial history available to the team.

Together, we capture the experience.

We understand the history.

And we carry the knowledge forward.

Eleanor starts with the enquiry. She grows with the hotel.

Every enquiry is a commercial decision.

Eleanor starts there — helping the team understand what the business is worth, who is behind it, and what to do next.

Everything Eleanor becomes is built outward from that first decision, because a product that doesn't help with today's enquiry won't be trusted with tomorrow's business.

Ask Eleanor.

Give her a conference enquiry.